دانلود رایگان پاورپوینت مسئولیت اجتماعی شرکت (انگلیسی)

Corporate Social Responsibility
Agenda
Strategy 4
Deployment of Strategy
Deployment of Strategy
Introduction
Introduction
Common CSR initiatives
Strategic CSR principles
CSR Categories
1. Social Sustainability
2. Environmental Sustainability
3. Economic Sustainability
Justification of CSR
Conclusion
References

Common CSR initiatives

Sponsorship – it is suggested that can generate more money than every kind of advertisingCause-related marketing (CRM) – has a positive effect on consumers perception and customers respond positively to CRM initiativesPhilanthropy – is related with corporate image and social recognition and can improve customers attitude towards a company