Customer Loyalty: Rewarding Your Customers
The choices we make about our food spending are changing rapidly…
Who Are YOUR Customers?
What Are YOU Doing To Bring Them Back?
Why Do Customers STOP Coming?
It’s All About Building Repeat Business
The Intelligent Restaurant
Customer Loyalty
How Else Do We Create Repeat Business
Communicate with the Loyalists,Redeem the Lost
Gift Cards
Corporate Loyalty/Gift Management

Customer Loyalty
Identify a customer by card, phone number or NAME
Summary of each person’s purchasing history
Detail history of prior orders
The ability to reward your customers based on WHY they come to you
Business People – encourage them to buy salads, not sandwiches for lunch
Students – encourage them to ADD ON to the small purchases
Families – encourage kids’ choices to get parents to bring the family
Loyalty – Generate rewards for your loyal customers
Based on total dollars spent
Based on orders of specific item groups
Award Loyalty by suggesting NEW item purchases
Discount Sandwiches if you order pizza
Discount Salads if you order sandwiches
Find Reasons for your Customers to Return
Web based tools to get lost customers back
Web based tools for “thanks” e-mails to stars