Text Analytics
Text Mining
Other sources
Sentiment Analysis: Example
Sentiment Analysis: Brand Management
Motivation for Text Mining
Text Mining
Challenges in Text Mining
“Search” versus “Discover”
Knowledge Discovery
Information Distillation
Text Mining Application Areas
Text Mining Application Examples

Knowledge Discovery
Typically falls into one of two categories
Analysis of text: I have a bunch of text I am interested in, tell me something about it
E.g. sentiment analysis, “buzz” searches
Retrieval: There is a large corpus of text documents, and I want the one closest to a specified query
E.g. web search, library catalogs, legal and medical precedent studies

Demo : Trackur Tool