SCRM Student Customer Relationship Management
Agenda
I am Remy Clarke
Misconceptions about CRM
Customer Relationship Management
Dimensions of CRM Marketing
Education as a Product
CRM in a Service Organisation
Why Loughborough needs CRM
Current Enquiry Management
Future Enquiry Management
Sample CRM Process Overview
Loughborough SCRM
Sample CRM Process Overview
Keys to successful SCRM

Benefits of a CRM strategy for Loughborough

Segment your markets Target your communications more effectively Identifies key sources of enquiries/applicants Supports communications planning Identifies strengths/weaknesses in course portfolio Provides good management information Saves time, money and effort