Brand personality & consumers
Introduction to Brand Personality
Brand Personality Dimensions
5 Dimensions of Brand Personality
Starbucks Brand Personality
Starbucks Characteristics
Formation of Brand Personality
Starbucks Brand Personality
Starbucks Logo
Brand Personality Appeal
Personality and Brand Relationships
Brand Relationships
Wrapping It All Up

Personality and Brand Relationships
Consumers, to a certain extent have relationships with brands. The personality traits associated with the brand are important in the formation and maintenance of brand/consumer relationships (Babin and Harris, 2013).

Starbucks sincere and exciting personality enables Starbucks company to easily remind consumers that what they offer is more than just coffee, it is a lifestyle.