Competitive Strategies
Competitive Advantage
Netflix’s story
Competitive Strategies
Understanding the Competitive Environment
Figure 6.3 Strategic Groups: Cosmetics Industry
The role of resources and distinctive capabilities in gaining competitive advantage
From Competitive Advantage to Competitive Strategies
Managing for Competitive Advantage
Competitive Strategies
Miles and Snow’s Adaptive Strategies
Characteristics of Miles and Snow’s Adaptive (Competitive) Strategies
Porter’s Generic Competitive Strategies
Cost Leadership Strategy
Differentiation Strategy
Focus Strategy
Stuck in the Middle Concept
Integrated Low Cost-Differentiation Strategy
Mintzberg’s Generic Competitive Strategies
Implementing and Evaluating Competitive Strategies
Functional Strategies
Competitive Actions
Offensive Moves
Defensive Moves
Evaluating Competitive Strategy
Changing Competitive Strategy
Johnson & Johnson VS Bristol-Myers
Johnson & Johnson Analysis
Take Aways

Functional Strategies
How an organization develops and exploits its resources
How an organization develops its core competencies
How resources will be distributed
How an organization develops its competitive advantage