Consumer Behavior
What is Consumer Behavior?
The Decision-Making Process
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decisions
Post-purchase Behavior
Involvement
Involvement & Marketing
Situational Influences
Psychological Influences
Motivation & Personality
Perception
Learning
Top 20 Brands with Most Loyal Facebook Fans
Brand Loyalty- College Students
Values, Beliefs, & Attitudes
Involvement & Psychological Influences
Lifestyle
Sociocultural Influences
Personal Influence
Reference Groups
Family Influence
Social Class