Developing New Products
New Product Development
New Product Development Process
New product Development Process Conti…..
Product Life Cycle
Product Life Cycle Conti….
Product Life-Cycle Characteristics, Objectives, and Strategies

New product Development Process Conti…..
Idea Screening: Screening new product ideas in order to spot good ideas and drop poor ones as soon as possible.
Concept Development and Testing: is detailed version of the new – product idea stated in meaningful consumer terms.
Concept Development and Testing: is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.