Named Data networking – NDN

an alternative approach to the architecture of computer networks.
Important Ideal-a communication network should allow a user to focus on the data he or she needs, rather than having to reference a specific, physical location where that data is to be retrieved from.
Based on fact that the vast majority of current Internet usage (a “high 90% level of traffic”) consists of data being disseminated from a source to a number of users.
A research effort undertaken by UCLA , UCSD , UCI , UoA , UIUC hand in hand with Xerox Parc.