دانلود رایگان پاورپوینت بازاریابی سبز (انگلیسی)

Green Marketing
Green Marketing (Marketing Ecologically)
History
Challenges
Growth
Marketing Mix
Additional Social Marketing P’s
Marketing Strategy
Example
LOHA’s
Conclusion
References

Additional Social Marketing P’s
Policy: Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they’re in supports that change for the long run. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.

The level of greening-strategic, quasi-strategic, or tactical dictates exactly what activities should be under-taken by a company.

Strategic greening in one area may or may not be leveraged effectively in others.

A firm could make substantial changes in production processes but opt not to leverage them by positioning itself as an environmental leader.