Marketing & AdvertisingProduct Development & Life-Cycle
New Product Development
Tough Odds
Some Lessons Learned
Some Reasons for Product Failure
Idea Generation
Internal Idea Sources
External Idea Sources
Idea Development Systems
Idea Screening
Concept Development
Chrysler Electric Car
Concept Testing
Examples of Concept Questions
Marketing Strategy Development
Business Analysis
Product Development
Test Marketing
Commercialization
Product Life Cycles
Introduction Stage
Growth Stage
Diffusion of Innovation Curve
Juxtaposition of Life-Cycle and Diffusion of Innovation
Maturity
Decline
Special Life-Cycles

Idea Development Systems
Successful idea generation demands that the process be structured and ongoing
In order for companies to maintain this process, they develop idea management systems that channel ideas to one central location
The Idea management approach creates an innovative culture in the organization and a larger number of ideas