Organizational communications & Its importance to the company’s growth
Outline
Outline (Cont.)
Organizational communications
Functions of organizational communications
Functions of organizational communications (Cont.)
Why is transparency important?
Why is transparency important? (Cont.)
Connection: Targeted messaging strategies and corporate branding
The use of organizational communications to shape Acme Widget’s brand
Why is it useful to have a dedicated role for organizational communications at Acme Widget?
References

Functions of organizational communications

Motivate workers to achieve high performance: clarifying the expectations of employees and providing incentives for meeting or exceeding expectations Help organization reach overall sales goals Maintain control over employees and work environment through written human resources policies and procedures Allow employees to interact with customers and each other (Joseph, 2014)