Social Marketing & Tailoring
Taking Health Communication to the Next Level
Strengths of Social Marketing Interventions
Debunk Misconceptions of Social Marketing
What exactly is social marketing?
Product
Price
Place- the where & when
Applied Example of Marketing Mix Strategy
Message Targeting vs. Tailored Communications
Tailoring Communications
EX: Precontemplation for Writing Flayper #3
Questions?

Applied Example of Marketing Mix Strategy
“We want adolescence aged 13-18 to see that eating five servings of fruits and vegetables a day is healthy and more beneficial than eating ‘junk food’.”

Behaviors such as eating 5 servings of fruits and veggies a day, or choosing an apple instead of a snickers as a snack, creating an interactive app with incentives for teens to play

Costs- cost of healthy food, loss of pleasure from ‘junk food’, cost of an app. Benefits- feel better, healthy food actually taste good, app: coupons, push-notifications, recipes

Websites, billboards at school, posters at grocery store locations, anywhere with wifi or mobile data access

Media channels, community outreach, collaborating with grocery stores to provide coupons/specials at their store, posters, logo/slogan