IT Assets (Cont.)
Web 2.0 space include resources used but not owned by the firm (eBay, Facebook, Linked-In etc.).
Available as a service such as Internet-based software (Software as a Service, or SAAS)
Managers can manage customer information with an externally based IT resource
Managers can find expertise or an entire network of individuals ready to participate in the innovation processes of the corporate using relatively little capital or expense. (i.e. Facebook, Linked-In).