Strategy and the Balanced Scorecard
Introduction
What is Strategy?
Understanding the Industry
Generic Strategies
Product Differentiation
Cost Leadership
Implementation of Strategy
The Balanced Scorecard
The Balanced Scorecard
Perspectives of the Balanced Scorecard
Financial Perspective
Customer Perspective
What are some of the customer perspective measures?
Internal Business Process Perspective
What are some of the internal business  perspective measures?
Internal business  perspective measures cont’d.
Learning and Growth Perspective
Some Learning and Growth  Perspective Measures
Features of a Good Balanced Scorecard
Pitfalls When Implementing a Balanced Scorecard

The Balanced Scorecard

Reduces short-term emphasis because:nonfinancial and operational indicators measure fundamental changesfinancial benefits of these changes may not appear in short-run earnings.nonfinancial measures (leading indicators) signal the prospect of creating economic value in the future.